SHERIF ADEL MUSTAFA BASYOUNI

Biomedical Sales Engineer

Abu Dhabi, United Arab Emirates

Profile summary

Strategic Biomedical Sales Engineer with 14 years shaping medical equipment outcomes across the GCC region. Known for technical sales, territory management, and equipment maintenance. Committed to delivering reliable operational standards and driving new account development through complex negotiation.

Career highlights

Technical Field Operations: Executed 15 installations of ThermoFisher Molecular Biology Laboratory systems and IVF laboratory systems, establishing reliable operational standards for clinical customers.

Equipment Maintenance: Maintained manufacturer certifications on Seq Studio, Quant Studio 1, Quant Studio 3, Quant Studio 5, Zilos-tk, Lykos, and Lykos DTS systems.

Commercial Operations: Supported commercial operations by conducting technical product demonstrations, generating qualified sales leads, and closing deals across multiple engineering roles.

Key skills

TechnicalMedical Terminology -Next Generation Sequencing (NGS)
ProfessionalTime management Sales & Marketing Customer service Territory Management New Account Development Brand/Industry Knowledge Relationship Building Installation Troubleshooting Calibration Complex Negotiation Pre/Post Sales Engineers PCR Problem Solving Customer Relations Presentations Technical Sales Medical Equipment Sales Engineer Biomedical Oddo SAP Arabic Mother tongue English Speaker New Account Development Troubleshooting, QC & Calibration Pre/Post Sales Engineers Medical Equipment

Professional experience

Senior Sales and Service EngineerDec 2025 - Present
viSole Pharma and Medical TradingAbu Dhabi and Al Ain area

Directs operations across Abu Dhabi and Al Ain, steering regional sales, technical support, and supply chain fulfillment. Defines fiscal targets, manages customer accounts, and oversees inventory workflows for diagnostic and molecular systems.

  • Manages payment obligations and tracks supply chain operations to meet monthly goals and boost cash sales.
  • Maintains inventory and creates stock orders for lab supplies, clinical diagnostics, Life Science equipment, and molecular kits.
  • Prepares tenders and interacts with major businesses on negotiations, support, reporting, and technical questions.
  • Directs sales and after-sales support for the life sciences department, covering installation, servicing, coaching, and training.
  • Leads sales campaigns for life sciences products including qPCR, Real-Time PCR, and thermal cyclers.
Area ManagerMay 2023 - Oct 2025
Al Zubair Group- Medical & Life SciencesAbu Dhabi and Al Ain area

Shaped regional operations across Abu Dhabi and Al Ain, overseeing major accounts including KU, MBRU, NYU, Burjeel Holding Group, Mediclinic, ADU, ADSSC, AAFC, CVRL, G42, and Health Plus. Steered sales and after sales support for life sciences, clinical diagnostics, and molecular kits while managing inventory, customer payment obligations, and supply chain tracking.

  • Defined tender preparation processes and conducted negotiations with major businesses to accomplish budgetary goals and sales growth targets.
  • Coordinated supply chain tracking to meet monthly goals and boost cash sales while maintaining lab supply inventory and creating stock orders.
Supervisor Biomedical Sales EngineerMar 2022 - Apr 2023
LaboShop

Guided sales operations and post-sale technical support functions for specialized laboratory systems, directing engineering workflows and maintaining technical readiness across instrument portfolios.

  • Executed 15 installations of ThermoFisher Molecular Biology Laboratory systems and IVF laboratory systems, establishing reliable operational standards for clinical customers.
  • Maintained manufacturer certifications on Seq Studio, Quant Studio 1, Quant Studio 3, Quant Studio 5, Zilos-tk, Lykos, and Lykos DTS systems.
  • Coached junior engineers on technical troubleshooting protocols for NGS, qPCR, real-time PCR, and sequencing equipment.
Supervisor Service Engineer of NGS line (Ion Gene Studio S5) Thermo Fisher ScientificAug 2018 - Oct 2021
Analysis - Egypt

Managed technical operations for NGS and molecular diagnostic instruments, overseeing regional service delivery for Applied Biosystems and Thermo Fisher Scientific product lines. Directed certified maintenance protocols, instrument calibration, and technical support across thermal cyclers, real-time PCR systems, and genetic analyzers.

  • Installed Ion Gene Studio S5, Proton, and PGM next-generation sequencing systems following certified technical training completed at Dubai Science Park.
  • Serviced and maintained genetic analyzers including Seqstudio, 3500, 3100, 310, and 3130 systems, alongside Micro Array Gene Titan instruments.
  • Supported commercial operations by conducting technical product demonstrations, generating qualified sales leads, and closing deals.
IVD Field Service & Sales SupervisorFeb 2015 - Jul 2018
NSCO

Serviced and maintained installed systems from the company portfolio, covering automated chemistry analyzers, ELISA instruments, photometers, manual chemistry analyzers, microscopes, and coagulation equipment while installing new units.

  • Completed certified training on the Dialisa 2MP system to provide technical support and product demonstrations for new customers while supervising incoming engineers.
IVD Sales and Field Service Engineer ( Area Manager )Apr 2012 - Feb 2015
Alfa Diagnostic
  • Completed certified training from Biotecnica on servicing BT3500 and BT1500 automated chemistry analyzers.
  • Installed new systems, performed ongoing maintenance on existing equipment, and delivered technical demonstrations for incoming clients.
  • Successfully installed around 20 systems around all of Egypt
Field Service EngineerJan 2012 - Mar 2012
Medi Needs
  • Serviced and maintained installed systems.
  • Conducted system installations and product demonstrations for new customers.
Internship TraineeJul 2008 - Aug 2008
The New Eductational Kasr El Aieny Hospital
  • Observed daily medical routines and patient consultations across hospital departments.
  • Recorded observations during clinical rounds to support ongoing medical education tasks.

Education

BachelorJan 2011
El Shorouk Academy

Biomedical engineering and Systems

Certifications

Service Training on Ion GeneStudio S5 Series ( NGS )Thermo Fisher Scientific
Service Training on BT1500 and BT3500Biotecnica

Languages

Arabic · Native

English · Professional